So? Would you drink Chattanooga whiskey? Enough Chattanoogans said they would, that in 2011, the owners of a company that didn't even exist yet decided to change a nearly 100 year old law that prohibited the production of whiskey in the southeastern corner of the state. Eventually they won (obviously! Woohoo!) and the result is a great selection of whiskey for Noogans to sip whenever they want! There is a great history of that process and the company at BitterSoutherner.com. No sense in re-writing their already detailed and entertaining account. I just want to share pics from my visit. :)
Right off the bat, the branding was the most visually pleasing thing. Way to go @ChattWhiskey for developing great, eye catching graphics in addition to amazing whiskey! They have a variety of swag you can walk out with, including clothing, bar accouterments, cocktail mixers, stickers, and wood barrel staves to make your very own tasting trays...
The tour took us down into the aging space. I'm sure there is an official term for the basement cellar, but I'm not sure what it is. Again, the branding looked great, even on the wine barrel they were borrowing to age a special small batch of whiskey.
They used old wood staves all over the place including this wall divider between the entryway of the stillhouse and the rest of the building. The bar was covered in them resulting in a wall that resembled an over-sized basket. They used both sides of the staves, and left a lot of the authentic details in place, including the steel strap marks and the random bung hole. The warmth and rustic feel of it added personality to the already very cool, old factory building.
There were a TON of people that went through the tour when we did, so I wasn't able to take as many photos as I would have liked, but this place is definitely unique and absolutely worth a visit! I really recommend taking a look at The Bitter Southerner's post about Chattanooga Whiskey Co. You can see a lot more photos of the space and that deserves attention as much as the whiskey does!
Have a great weekend,
Chattanooga is a city with remarkable design. To say I was impressed would be an understatement. I would pack up and move there tomorrow. This was a family trip over Thanksgiving - my folks, myself, and him. Every drive was hazardous for me - I rubber necked the entire time. Lucky I didn’t give myself whiplash. At one point we came to an intersection and I just couldn’t get over how amazing those doors were in front of us! I was sitting in the back seat and couldn’t see exactly what it was that I was in love with - every corner looked more amazing than the next and my heart was overwhelmed. He glanced at me from the front with a smirk. It turned out to be a Marriott or a Days Inn or some other run-of-the-mill hotel chain. I laughed at myself. But it looked incredible!
We stayed near the UT Chattanooga campus in what we guessed was a professor's place. Air BnB hooked us up with Cowabungalo and we were not disappointed (we highly recommend Amber's quirky place!). The house above IS NOT Cowabungalo, but it is within walking distance. There is street after street of stunning homes to drool over while you're walking off dinner.
I hang with a bunch of foodies. We ate and ate and ate endlessly. 'Twas the season of overindulgence, but we would have done it, regardless. I think one could easily dedicate two full weeks of a feasting vacation to Chattanooga. There are SO MANY great restaurants! I really wish I had taken more pictures - of The Social's large plates menu, for instance - but I was already flirting with living the trip through a camera lens. To me, that's not worth it. Anyway, The Social had a really interesting design, great food, killer cocktails, and it is accessible from the most visually captivating and unique mall ever - Warehouse Row.
It doesn't hurt that a seriously impressive interior design firm is located in Warehouse Row. Revival Interiors has their offices and a storefront in one wing of the warehouse. They provided a lot (if not all) of the furnishings throughout, and likely determined the general design of the mall's interior. Photography isn't permitted in the store or believe me, I would have inundated you with the perfection of this place. It was nauseatingly perfect. The men were waiting and hungry (??) so I grudgingly exited feeling simultaneously inspired and dangerously covetous. He and I are visiting Nashville in a few months and I will be taking a day trip to Warehouse Row just to pop back into this gem of a store. I'm already excited!